Reasons to Display at Prolight + Sound in the Year 2019
The Messe Frankfurt's trade fair grounds played host to Prolight + Sound 2019, one of the industry's most global trade fairs, attracting visitors from over 150 countries. This event served as a comprehensive platform for marketing, networking, and demonstrating the latest technologies and services in entertainment technology.
Exhibitors at Prolight + Sound 2019 benefited from several advantages. Early bird discounts allowed them to take advantage of reduced prices by signing up early, making participation more cost-effective. The fair's global reach offered significant exposure to international markets and potential clients, with approximately 43% of the visitors coming from outside Germany, and for exhibitors, the percentage of international visitors was 63%.
The event provided numerous presentation variations for companies, with Hall 12's connection to Audio Hall 8.0 offering ideal conditions for demonstrating PA systems, LED walls, and mobile tent systems. Exhibitors had the opportunity to creatively design their stands and product presentations to showcase innovations effectively.
Outdoor demonstration opportunities were also available, allowing exhibitors to conduct live outdoor demos, enhancing the practical display of lighting, sound, and event technology. Visitors could experience products under real-life conditions on the Messe Frankfurt's outdoor grounds.
A rich supplementary event program, including workshops, master classes, and networking opportunities, allowed exhibitors to engage deeper with industry professionals and target groups. These auxiliary program events provided an in-depth exchange of ideas among experts from various fields such as retail, distribution, studio operations, and event management.
Prolight + Sound 2019 offered a diverse auxiliary program of events during the trade fair, including speaking stages for exhibitors. The Messe Frankfurt's trade fair grounds, equipped with infrastructure, included a local airport within 20 minutes and 10,000 hotel rooms within walking distance.
For exhibitors, the opportunities extended beyond the fair itself, with their products carried out into the world due to the media coverage. Over 2,000 journalists, bloggers, and influencers attended Prolight + Sound, spreading news of innovative product improvements on various channels.
As a leading international event in entertainment technology, Prolight + Sound is a not-to-be-missed opportunity for companies looking to showcase their latest innovations to a global, professional audience. While specific citations for the 2019 edition are sparse in the search results, these are common features and advantages of Prolight + Sound as documented in related editions and official communications about the fair.
[1] Prolight + Sound Official Website: https://prolight-sound.messefrankfurt.com/frankfurt/en.html [5] Prolight + Sound Official Press Release: https://prolight-sound.messefrankfurt.com/frankfurt/en/press/press-releases.html
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