Red Bull UK Profits Surge to £54.9m as Market Share Hits Record 36.8%
Red Bull's UK business has seen a significant boost in 2024, with pre-tax profits rising to £54.9m and revenue reaching £668.3m. This growth comes ahead of a planned government ban on energy drink sales to under 16s in England.
The energy drink giant's market share in the UK has hit a record high of 36.8%, up by 1.7% from the previous year. This increase comes despite a major reduction in revenue for Prime Energy Drinks, which fell by over 70% to £32.8m. The reason behind this significant drop is unclear, but it hasn't hindered Red Bull's overall growth in the UK market.
Red Bull's success in the UK has been driven by increased sales, with consumers stocking up ahead of the planned ban on energy drink sales to under 16s. The UK government's decision to restrict sales is likely to impact the energy drink industry, but Red Bull's strong market position may help it weather the changes.
In 2024, Red Bull's UK business has shown robust growth, with increased profits and a record market share. Despite a significant drop in revenue for Prime Energy Drinks, Red Bull's overall performance remains strong. The upcoming ban on energy drink sales to under 16s in England may present challenges, but Red Bull's dominant market position could help it navigate these changes successfully.
