Redesigned adult-oriented app showcases refined image with upgraded branding strategy
Introducing Linq: A Revolutionary App Empowering Intimate Content Control
In a digital age where privacy and security are paramount, a new app named Linq is making waves. Linq, designed to give users control over intimate content (nudes) even after they've sent it, is poised to revolutionise the way we share and protect sensitive media.
The brand identity for Linq, developed by Wildish & Co, strikes a perfect balance between technology and human-centered design. It successfully cuts through the crowded digital landscape, resonating with key audiences without sacrificing its serious mission.
The logotype for Linq is a visual representation of the 'link' in its name, designed to be both fluid and sensual, fostering intimacy and trust without seeming seedy. The warm, tactile color palette of oranges, pinks, reds, cream, nude, blush, scarlet, and charcoal conveys intimacy without being too forward or cold.
The typography combines the playful and confident Landour Bold Display for headlines and the more utilitarian DM Sans Medium for body copy, reinforcing a balance between approachability and technological sophistication.
Wildish & Co studied security app visual cues to embed elements of trust and safety into Linq’s identity. The branding uses subtle gradients and graphic framing devices to soften the technological aspect and emphasise the human, intimate connection Linq facilitates.
Linq works within every messaging and dating app, allowing users to send intimate content via the app. The app's core concept is "Practice safe sext". Future features may include blocking users from showing the content to someone else, potentially using face recognition technology.
User testing was conducted at three key points during the brand's development, with the final test showing an impressive 86% approval rating among nude senders. Despite the taboo surrounding intimate images, 1 in 2 young adults have sent one. Image-based abuse is a serious issue affecting millions in the UK, and Linq aims to address this issue head-on.
The brand's development was a result of multiple workshops and extensive user testing. The Linq brand has been entered into the Brand Impact Awards, and its CMO, Rupert Bradshaw, praises the collaboration with Wildish & Co, stating it felt like an extension of Linq’s own team.
In sum, Linq's branding balances technology and human-centered design by using warm colors, fluid and intimate logo design, approachable yet confident typography, and visual cues borrowed from security brands—all to create a privacy-first identity that feels both safe and personal. The heart icon, resembling a combination of the logos for Airbnb and The British Heart Foundation, further symbolises the app's commitment to intimacy and connection.
- The logotype for Linq, a revolutionary app designed for intimate content control, is a visual representation of the 'link' in its name, designed to be both fluid and sensual.
- The warm, tactile color palette of oranges, pinks, reds, cream, nude, blush, scarlet, and charcoal used in Linq's brand identity conveys intimacy without being too forward or cold.
- The typography for Linq combines the playful and confident Landour Bold Display for headlines and the more utilitarian DM Sans Medium for body copy, reinforcing a balance between approachability and technological sophistication.
- Wildish & Co studied security app visual cues to embed elements of trust and safety into Linq’s identity, using subtle gradients and graphic framing devices to soften the technological aspect and emphasise the human, intimate connection Linq facilitates.
- User testing showed an impressive 86% approval rating among nude senders, indicating a strong connection with the app's target audience.
- Linq's core concept is "Practice safe sext", a nod to the app's commitment to empowering users with control over their intimate content.
- The branding, a result of multiple workshops and extensive user testing, has been entered into the Brand Impact Awards, earning praise from Linq's CMO, Rupert Bradshaw, who sees the collaboration with Wildish & Co as an extension of Linq’s own team.
