Sahar Al Aufi showcasing refined and sophisticated design creations.
Sahar Al Aufi, a prominent figure in the fashion industry, is renowned for her exquisite designs of men's suits. Targeting the modern gentleman who values detail, fit, and individuality, her work is focused on bespoke or custom clothing, emphasizing quality and personal style.
Beyond her work in men's fashion, Sahar Al Aufi is an entrepreneur and a fashion designer with a knack for sophisticated and client-centric design ideas. She is the founder of the brands Sahar Al Aufi and Melis, and the co-founder of Weddings From Italy (WFI).
Sahar Al Aufi's company, Melis by Sahar Alaufi, was created in addition to WFI, which she co-founded with Giuliano Rubini. This venture retails and distributes Italian/Omani manufactured clothing, including wedding gowns, bridesmaid dresses, mother-of-the-bride attire, prom apparel, evening dresses, suits, shirts, pants, tuxedos, sports jackets, overcoats, and custom-made suits and wedding gowns.
Technology plays a significant role in Sahar Al Aufi's company, with online measurement, design, and product building being integral to its operations. The company's mission is to celebrate the creation of new families through the manufacture, retail, and distribution of high-end ceremony garments.
Sahar Al Aufi's career began following the footsteps of her family business but was customized to match her way of work and her beliefs. She believes that sharing opinions, listening to and respecting each other's experience, having aligned goals to build a successful business, and creating a friendly environment are key to her team's success.
Sahar Al Aufi aims to motivate her team to go the extra mile by fostering a teamwork environment and prioritizing the team's well-being in a healthy work environment. The energy levels of employees are considered important assets for the company's success, and the team is supported mentally and emotionally to maintain high energy levels.
Giuliano Rubini, with a long experience in the retail/clothing industry, partners with Sahar Al Aufi in WFI. Rubini's family-owned company, Rulls clothing from Italy, has been operating since 1970 in Italy and since 1990 in the US.
Sahar Al Aufi's company believes in creating a one-stop shop for the bride and groom, integrating the production cycle and collateral services. In the face of challenges, she finds new ways of working and changes strategies if needed to move her company forward.
Her company's idea is rooted in the artistic side of Sahar Al Aufi and the beauty she loves to create around her. Sahar Al Aufi encourages viewers to connect with her on LinkedIn and visit her website at www.sahar-alaufi.com. The company has shifted 85% or more of its work to digitization.
Despite extensive online searches, there is no detailed information about Sahar Al Aufi's background or her roles as the founder of Sahar Al Aufi and Melis brands or her co-founding of WFI. If you are looking for more specific details, you might need to explore additional sources or contact her directly through her official channels.
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