Salsa teams up with First Sportsbook to unveil a sports betting solution tailored for Latin America.
Rewritten Article:
Swagger and powerhouse casino tech provider, Salsa Technology, are teaming up with premier sports betting heavyweight, First Sportsbook, to integrate their solution into Salsa Omni PAM.
First Sportsbook, a B2B sportsbook software maestro, has designed a robust top-tier sports betting solution that's powering some of the biggest sports betting operators globally. Partnering with Salsa Technology unlocks new possibilities for the business to stomp its way into the burgeoning Latin American market.
Salsa Technology's Head of Marketing, Eliane Nunes, shared her thoughts: "We're beyond stoked about this collab with First. With our hefty influence in the Latin American market, this joint venture will soul our growth as regulations evolve. With First Sportsbook under our belt, we now offer partners a competitive-cost package that includes data analysis, risk evaluation, and an arsenal of promotional and retention tools for operators to seize the golden opportunities awaiting them."
CEO of First Sportsbook, Tom Light, chimed in: "Joining forces with Salsa Technology offers the ideal platform to bring our formidable 'Plug and Play' solution to the region and equip operators to thrive in this vibrant zone. Our 180-strong trading team, managed platform, and tech pair up with Salsa's local knowledge to redefine the sports betting game."
The new power couple will exhibit their partnership's potential at booth #51 in the Peru Gaming Show happening from June 12th-13th in Lima. Eliane Nunes and the Salsa team, helmed by Gina Macheri, Diego Mourglia, CTO, and Diego Amarillo, Legal Manager, will be present. Tom Light, CEO, First Sportsbook, will be joined by Amram Vita, CCO and Juan Dellapenie, Senior Business Development Manager, to shed more light on the project and its implications for the regulated Peruvian market.
Insights:- Market Growth: The collaboration could escalate growth and presence for both parties in the Peruvian market.- Improved Services: Operators could anticipate an influx of betting options, like better odds and refined betting tools, which would entice more users, elevate engagement, and foster competition.- Innovation: This partnership may generate an innovation renaissance in the Peruvian sports betting market, promising enhanced customer experiences.- Regulatory Adherence: The companies will have to ensure compliance with local regulations to operate effectively in the Peruvian market.
- The partnership between Salsa Technology and First Sportsbook will allow Salsa Technology to expand into the Latin American market, using First Sportsbook's top-tier sports betting solution.
- With this alliance, Salsa Technology now offers partners a competitive-cost package that includes data analysis, risk evaluation, and various promotional and retention tools.
- The collaboration between the two companies aims to bring First Sportsbook's 'Plug and Play' solution to the Peruvian market, pairing it with Salsa Technology's local knowledge to redefine the sports betting game.
- The new partnership may spark innovation in the Peruvian sports betting market, providing enhanced customer experiences, better odds, and refined betting tools to operators, ultimately attracting more users and fostering competition.
