Sam's Club & C&A Bet on AI to Transform Retail Landscape
Sam's Club and C&A, two retail giants, have highlighted the importance of technology, particularly AI, in transforming the retail landscape. The companies, along with industry experts, discussed this at 'Retail's Big Show Europe 2025' in Paris.
Todd Garner, Sam's Club's chief product officer, stressed the need for clear communication in driving transformation. With 600 clubs in the US and Puerto Rico, Sam's Club is adopting a 'people-led and tech-powered' approach to deliver a high-quality membership experience.
AI is seen as a game-changer. It can optimize core processes, enhance customer experiences, and enable personalization at scale. Both Garner and C&A's CEO Paulo Correa envision a future where leaders are empowered by AI to make faster, better decisions. C&A, with over 330 stores in Brazil, uses AI for trend identification, restocking, dynamic pricing, personalized recommendations, and facial biometric payments. Correa attributes the company's success to continuous reinvention, including AI integration.
At 'Retail's Big Show Europe 2025', led by Varese Retail's founder Alberto Serrentino, the role of technology in retail transformation was explored. The event, attended by nearly 500 companies, discussed how a retail transformation agenda changes the role of technology, generates new business models, and requires a customer-centric and data-driven approach.
AI and generative AI are expected to be essential for retail in the coming years. Retail giants like Sam's Club and C&A are embracing this technology to enhance customer experiences and drive business growth. The future of retail, as discussed at 'Retail's Big Show Europe 2025', is set to be dynamic, personalized, and tech-driven.
