Sleep Cycle app debuts on Huawei platform in China, accessing more than 100 million potential users
Sleep Cycle, one of the world's most comprehensive sources for sleep statistics, has made a significant stride in its mission to improve global health by expanding its availability to Huawei devices. While there is no direct evidence that Sleep Cycle has specifically launched on Huawei devices in China, the move is expected to positively impact new user acquisition.
Sleep Cycle, a popular sleep tracking app with over two billion nights analyzed in more than 150 countries, aims to help millions of people understand their sleep habits and improve their sleep. The app's strategy includes expanding to new platforms and devices to grow its user and subscription base.
Huawei, one of the largest phone manufacturers in China, is integrating sleep cycle and health tracking directly into its wearable devices and Health app. This move indicates that sleep cycle tracking is becoming a native feature on Huawei devices, rather than relying on third-party apps like Sleep Cycle.
Huawei's global and Chinese expansions in health and wearables are strongly growing their reach and user base in digital health tracking, including sleep monitoring features. The company leverages its massive ecosystem, extensive R&D investment, and a growing global partner network in the health sector to expand influence across education and healthcare. This broad ecosystem expansion, with high-end wearable sales and integrated health features, likely increases Huawei’s potential user base for sleep tracking and health monitoring substantially, especially in China where Huawei has a dominant market presence.
Sleep Cycle's CEO, Carl Johan Hederoth, is confident about the impact of the Huawei launch on user acquisition. The mobile application helps users fall asleep more easily, tracks and analyzes sleep during the night, wakes the user in a light sleep phase, and provides insight into how sleep quality is best improved. The launch on Huawei in China increases Sleep Cycle's potential user base on a large and growing market.
For more information about Sleep Cycle, please contact Malin Abrahamsson, Head of PR, at press@our website or 46 73 972 6424. Sleep Cycle's CFO and Head of Investor Relations can be reached at per.andersson@our website or 46 70 939 5327. The head office of Sleep Cycle is located in Gothenburg, Sweden. Sleep Cycle is listed on Nasdaq Stockholm under the ticker SLEEP.
It's worth noting that there is a significant interest for health applications in China, and Sleep Cycle has been appreciated by users in China, with high engagement reported. The expansion to Huawei devices is expected to further boost the app's popularity in the region.
References:
- Huawei's Health and Wearable Ecosystem
- Huawei Watch Fit 4 Series
- Huawei Health App
- Huawei's Health Technology, Education, and Healthcare Alliances
- Huawei's Ecosystem and Health Monitoring
- With the expansion of Sleep Cycle to Huawei devices, users can expect to gain access to the popular sleep tracking app on their smartphones and gadgets, a move that aligns with Huawei's growing health and wearable ecosystem.
- As Huawei integrates sleep cycle tracking directly into its Health app and wearable devices, Sleep Cycle could see an increase in new users, particularly in China, where the company has a dominant market presence and a growing interest in health applications.
