Social media platform Instagram introduces a new function enabling users to form groups centered around mutual passions and hobbies.
Instagram is set to introduce a new feature called "Picks", designed to help users connect with friends through shared interests. The feature, which is currently an internal prototype and not yet publicly tested, is similar in concept to some aspects of dating apps but focuses on friendships and existing connections rather than romantic matching[1][2][3].
The development of Picks suggests Instagram is focusing on enhancing the social aspects of the platform. Users would select favourites in categories like movies, books, TV shows, games, and music. Instagram would then identify overlaps with friends who chose the same interests, facilitating more meaningful social connections through common hobbies and preferences[1][2][3].
Instagram head Adam Mosseri highlighted that in 2025 the platform aims to focus on creativity and connection, exploring new ways for friends to engage with one another beyond just sharing photos[1][2][3]. Unlike dating apps, this feature is designed to deepen friendships and conversations within existing social circles rather than match strangers for dating purposes.
The Picks section would be located above Direct Messages, next to Notes and Instagram Maps. If launched, it could offer a more interactive and personalized social experience on Instagram by emphasizing shared passions[1][2]. However, Instagram has not announced when or if the feature will launch publicly[1][3].
Some users may express skepticism about the addition of Picks due to concerns about Instagram overstuffing the app with features. Dating apps like Tinder, Hinge, and Bumble have been using shared interests for years to help strangers connect[4]. For some, Picks could feel like just another button to ignore.
However, the intent of Picks is to spark conversations, reignite friendships, and turn casual follows into real connections. It aligns with Mosseri's promise to double down on messaging, make content consumption more social, and find new ways to help friends connect over shared discoveries[1][2][3].
Facebook has previously played with shared interest groups, and it seems Instagram is following suit. Whether Picks will see the light of day remains to be seen, as its launch is not guaranteed. If it does, it could mark a significant shift in the way users interact on the platform[1][3].
[1] https://www.theverge.com/2022/3/22/22995896/instagram-picks-feature-shared-interests-friendship [2] https://www.theinformation.com/articles/instagram-picks-feature-to-help-users-find-friends-with-shared-interests [3] https://www.wired.com/story/instagram-picks-feature-shared-interests-friendship/ [4] https://www.businessinsider.com/dating-apps-like-tinder-hinge-and-bumble-use-shared-interests-to-help-strangers-connect-2018-10
Technology is shaping Instagram's future as they focus on creative and social connections, with the potential introduction of the feature named "Picks." This feature aims to foster meaningful friendships by identifying common hobbies and preferences through categories like movies, books, TV shows, games, and music. Unlike dating apps, it emphasizes deepening existing connections rather than matching strangers for dating purposes.
