SoftBet's MEGA nominated for Product Innovation of the Year at Global Gaming Awards Americas 2025
In the bustling gaming landscape of North America, ToonieBet has made a significant stride in enhancing player engagement and retention, thanks to Soft2Bet's proprietary gamification engine, MEGA (Motivational Engineering Gaming Application). This transformation has been particularly evident in ToonieBet's operations in Ontario.
Enhancing Player Engagement and Retention
ToonieBet's integration of MEGA has brought about a host of benefits for players. The engine allows for the creation of personalized and localized experiences, complete with achievements, collectibles, long-term missions, and segmented rewards. These features, designed to make the gaming experience more enjoyable and tailored to individual preferences, have resulted in increased player engagement and retention.
The impact of MEGA is also evident in the rise of session frequency. With the gamification elements that continuously challenge and engage players, visits to the platform have become more frequent. This, in turn, has led to stronger loyalty among players, fostering a deeper connection with the platform and increasing the lifetime value of customers.
This approach has not only attracted high-value players but also supported sustainable profitability without disrupting daily operations.
Technical and Operational Benefits
MEGA's success is not limited to its impact on player engagement and retention. As a flexible solution, it can be easily integrated into existing platforms via a single API, reducing operational risks and enabling quicker market entry. Additionally, MEGA is built with regulatory compliance in mind, ensuring that all gamification elements are risk-free and compliant with current and anticipated regulations.
Accolades and Partnerships
The success of MEGA has not gone unnoticed. In January 2025, MEGA won the Product Launch of the Year at the Global Gaming Awards EMEA. Soft2Bet was also named Platform Provider of the Year at the same event, confirming B2B excellence in the industry.
ToonieBet has also partnered with high-profile entities such as the Ottawa Senators and the Canadian Football League, showcasing MEGA on rink-side LED boards and during broadcasts.
Martin Collins, Chief Business Development Officer at Soft2Bet, expressed pride over the nomination for Product Innovation of the Year, stating that MEGA's approach is delivering big, high-performance results. Soft2Bet has also been shortlisted for the same award at the Global Gaming Awards Americas 2025.
Since its deployment in Ontario, ToonieBet has seen increased session frequency, stronger loyalty, and sustained growth in lifetime value. MEGA's success with ToonieBet indicates that Soft2Bet's approach is delivering high-performance results.
- The integration of MEGA's artificial-intelligence-driven gamification engine has led to an increase in the use of advanced technology in ToonieBet's gaming operations, enhancing player engagement by personalizing and localizing gaming experiences.
- The use of gadgets such as achievements, collectibles, long-term missions, and segmented rewards, enabled by MEGA, contribute to stronger player loyalty and session frequency, ultimately increasing the lifetime value of customers.
