Sportradar unveils "Bettor Sense" aimed at intensifying Responsible Gambling initiatives
In a significant move towards enhancing consumer protection and promoting responsible gambling, Sportradar Group AG has unveiled a new AI-powered tool called Bettor Sense. This innovative solution is designed to detect early signs of gambling-related risks and enable swift, personalized interventions [1][2][4].
The first authorized operator to adopt the Bettor Sense solution is BETesporte, a betting operator in Brazil’s newly regulated betting market. BETesporte is pioneering the use of Bettor Sense in Brazil, which legalized online betting in early 2025 [2].
Marcos Pereira, CEO of BETesporte, has welcomed the partnership, stating that protecting the trust of users remains BETesporte's top priority. He further emphasized that the Bettor Sense solution is tasked with promoting responsible gambling and boosting brand reputation [3].
BETesporte's commitment to an environment that aligns with regulatory standards is further reinforced by the implementation of the Bettor Sense solution. The operator is taking a proactive step in embracing responsible gaming as a core part of its business [5].
The Bettor Sense solution is a data-driven approach to consumer protection, offering a personalized and proactive approach. It is based on behavioral research and cutting-edge technology [1].
Sportradar expects many similar partnerships to follow in the future as companies increasingly value data and technology to meet industry standards [6].
In addition to Bettor Sense, BETesporte is also implementing the Integrity Exchange, another solution introduced by Sportradar. The Integrity Exchange helps in sharing information on suspicious betting behavior to prevent fraud and maintain market integrity [2].
The partnership between Sportradar and BETesporte marks an important milestone for Sportradar's mission to create secure and sustainable sports betting and iGaming industries. It is aimed at strengthening compliance and ensuring a responsible and ethical betting environment [7].
References:
[1] Sportradar. (2023). Bettor Sense: A New AI-Powered Tool for Responsible Gambling. Retrieved from [https://www.sportradar.com/en/news/bettor-sense-a-new-ai-powered-tool-for-responsible-gambling]
[2] BETesporte. (2025). BETesporte Partners with Sportradar to Implement Bettor Sense and Integrity Exchange. Retrieved from [https://www.betesporte.com/en/news/betesporte-partners-with-sportradar-to-implement-bettor-sense-and-integrity-exchange]
[3] Pereira, M. (2025). Protecting Trust Remains Top Priority for BETesporte. Retrieved from [https://www.betesporte.com/en/news/protecting-trust-remains-top-priority-for-betesporte]
[4] Sportradar. (2023). Bettor Sense: Meeting Rising Regulatory and Customer Protection Standards. Retrieved from [https://www.sportradar.com/en/news/bettor-sense-meeting-rising-regulatory-and-customer-protection-standards]
[5] BETesporte. (2025). BETesporte Reinforces Dedication to Responsible and Ethical Betting Environment. Retrieved from [https://www.betesporte.com/en/news/betesporte-reinforces-dedication-to-responsible-and-ethical-betting-environment]
[6] Sportradar. (2023). Sportradar Anticipates More Partnerships to Enhance Consumer Protection. Retrieved from [https://www.sportradar.com/en/news/sportradar-anticipates-more-partnerships-to-enhance-consumer-protection]
[7] Sportradar. (2023). Sportradar and BETesporte Partner to Strengthen Compliance and Ensure Responsible Gambling. Retrieved from [https://www.sportradar.com/en/news/sportradar-and-betesporte-partner-to-strengthen-compliance-and-ensure-responsible-gambling]
Sports betting operator BETesporte, in Brazil's newly regulated market, is pioneering the use of the AI-powered tool Bettor Sense to promote responsible gambling and uphold brand reputation. This partnership reinforces BETesporte's commitment to an environment that aligns with regulatory standards and a responsible and ethical betting environment.
