Sports betting venture initiates with collaboration between Anakatech and Altenar
Altenar and Anakatech Partner to Expand Sports Betting Offerings
Altenar, a leading provider of gaming solutions, has announced a new partnership with Anakatech, a gaming platform provider. This collaboration aims to support Anakatech's entry into sports betting across established European markets, particularly targeting customers in Spain and the UK.
Vagelis Bairlis, Sales Manager at Altenar, expressed his pleasure about partnering with Anakatech for the launch of its new sports betting vertical. Altenar will provide a tailored solution, aiming to meet the specific needs of bettors in these markets.
Jeff Letlat, COO at Anakatech, considers Altenar a top-tier solution for sports betting software. The agreement with Altenar will allow Anakatech to personalise player management, deploy technological expertise, and create a holistic gaming solution with the inclusion of sports betting.
Anakatech, known for its own game studios producing over 180 online and mobile-friendly scratch, slot, and lottery games, will integrate Altenar's innovative and localised sports betting product onto its platform. This move is part of Anakatech's plans to tap into a wider audience by providing a more comprehensive platform.
The partnership between Altenar and Anakatech aims to be long-term and successful. Altenar strengthens its growing position in Bulgaria with this collaboration, although there is no information provided about any changes in Altenar's position in Bulgaria due to this partnership.
Jeff Letlat expressed optimism about the future of the partnership between Anakatech and Altenar. This partnership looks ahead to supporting Anakatech's growth in other regulated markets in the long term.
As of August 2025, there are no available search results reporting any recent news specifically about a partnership between Altenar and Anakatech for sports betting in Europe. For the latest updates on this partnership, it may require checking direct press releases, official company announcements, or industry news sources beyond the provided search results.
[1] It's worth noting that Anakatech Interactive Limited was previously mentioned as the platform provider for 7bet, a white-label sports betting site entering the UK market in 2024. However, there is no mention of Altenar in connection with Anakatech or any new partnership between them in these search results.
This partnership between Altenar and Anakatech will utilize Altenar's sports betting software, integrating it onto Anakatech's platform to cater to bettors in established European markets like Spain and the UK. With this collaboration, Anakatech aims to broaden its reach and offer a more comprehensive platform that incorporates sports betting.
