Stark Future, the electric motorcycle manufacturer, has reported a profit.
Revamped Review:
Electric Motorcycle Giants Crumble, While a Spaniard Steps Up: Stark Future's Stunning Profitability
The cutthroat electric motorcycle market has been no picnic. While many companies’ bikes have been swift, tech-savvy, and a blast to ride, most have failed to turn a profit, leading to several big names shutting their doors. The likes of Energica, Sonders, Brammo, Fuell, Cake, Alta, Arc, and more are now distant memories in the motorcycling realm.
Other manufacturers continue to hemorrhage money in their quest for profitability, but the market remains unresponsive. Harley-Davidson’s electric spinoff, LiveWire, managed to sell just 33 electric motorcycles last quarter, a 70% drop from Q1 2024 and a rough quarter for the iconic brand. LiveWire posted a loss of $20 million in Q1 2025. Zero Motors, perhaps the most recognized electric motorcycle maker, is still afloat thanks to investor funds, despite being in business for over a decade. Despite lacking exact sales and financial data, Zero claims to sell a decent number of bikes annually.
However, a few electric motorcycle manufacturers have reached the coveted profitability milestone, including China-based BYD and NIU. Both companies also manufacture electric scooters, which are becoming increasingly popular in Asia with the rise of battery swapping technology.
Enter Stark Future, a small Spanish company that's just reported its first profitable quarter. Co-founder and CEO Anton Wass revealed that the company raked in €2.8 million ($2.98 million) in profit on €18.3 million ($20 million) in sales. According to Wass, the popularity of off-road Varg MX and the phenomenal reception of the recently-launched street-legal Stark Varg EX enduro model were key drivers of their success.
Wass didn't disclose the exact number of Varg EX and MX machines sold, but sales appear robust. Both models share a common platform and architecture, with the EX serving as the street-legal, dual-sport option, and the MX as the exclusive off-road model.
Stark Future's success can be attributed to their focus on deep technical vertical integration and sourcing, resulting in the development of game-changing technology at competitive costs, all while manufacturing in Europe. Their emphasis on operational efficiency and sustainability paid off, as they managed to avoid the excesses plaguing many larger electric vehicle manufacturers.
With Wass's confirmation that they plan to introduce more models, the company, now employing 350 people, including 100 in R&D, is far from resting on its laurels. And since their positive financial results do not include any carbon credits or financial trickery, it seems that the Spanish upstart is truly bucking the trend in the electric motorcycle market.
As the competition in the “city plus” electric motorcycle segment grows more fierce, consisting of startups like Land and District, established brands such as Zero and their new lightweight X-series bikes, and upcoming models from new electric motorcycle players like Royal Enfield and Can-Am, Stark Future will face a tough road. However, their success in the electric dirt bike market might tempt other legacy motorcycle manufacturers, particularly in Japan, to jump on the electric bandwagon.
With higher tariffs currently at 10% in Europe, potential changes could complicate Stark Future's U.S. market entry in the future. But for the time being, their European sales form the bulk of their revenue, and they seem confident in managing any increased tariffs.
As Wass puts it, their larger goal is to "change the perception of what an electric street motorcycle is." So far, it appears they're making significant strides towards achieving that objective. Keep an eye out for my full review of the Stark Future Varg EX in the coming months.
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In the face of the electric motorcycle market's persistent financial struggles, Stark Future, a smaller Spanish company, has bucked the trend by achieving profitability, generating €2.8 million ($2.98 million) in profit on €18.3 million ($20 million) in sales.
With Stark Future's success and upcoming models, they are not resting on their laurels, challenging the status quo in the electric motorcycle industry and seeking to change the perception of electric street motorcycles.
