Tabe Launches in India, Revolutionizing Food Delivery with ONDC
Tabe, a new food and beverage ordering app, has launched in India. Backed by the Indian government's ONDC, Tabe promises affordability and transparency without compromising on experience. The app, launched by Kiko Live, is India's first and only buyer-side app on ONDC dedicated to food ordering.
Tabe focuses exclusively on food and beverage, simplifying the discovery process and prioritizing value. Since its launch, it's processing over 100 daily orders with a repeat rate of up to 20%. The app has onboarded over 75,000 restaurants, including prominent brands like McDonald's, KFC, and Pizza Hut.
Tabe offers prices up to 30% lower than traditional platforms due to ONDC's low platform commissions. The app aims to replicate the usability and convenience of mainstream food delivery apps like Doordash while leveraging ONDC's infrastructure for affordability and transparency. Kiko Live, Tabe's parent company, launched in 2020 and provides SaaS solutions for small retailers to build and manage home delivery businesses.
Tabe, India's first and only buyer-side app on ONDC dedicated to food ordering, is set to revolutionize the food delivery market. With its focus on affordability, transparency, and a simplified discovery process, Tabe is poised to attract a significant user base. The app's success will not only benefit users but also the listed restaurants, which can now reach a wider audience at lower costs.
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