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Tech Companies Track Your Time: An Illustrated Guide
In a thought-provoking analysis, Bloomberg Graphics delved into the product offerings of six global tech titans and aligned them with the average American's daily routine. The result? A captivating visualisation that sheds light on how these companies, including Apple, Google, Microsoft, Facebook, Amazon, and Samsung, are intertwined with our work, leisure, and daily activities.
The majority of these tech giants have at least one core product that claims more than six hours of the average American's day. Interestingly, the top three products - all smartphones - target users for over ten hours daily.
The redesigned graphic, a unique blend of a matrix diagram and a dot plot, cleverly layers in detail without distracting from the core visualisation. Color coding is used to categorise products by company, while filled circles emphasise the core products, adding subtle tick marks to provide extra information about the activities targeted by each product.
As for the author's personal time, they spend approximately ten hours on their MacBook and at least one hour on their iPhone every working day, utilising software products from Google, Microsoft, and Facebook as well. Three or four of these tech companies - Apple, Google, Microsoft, and Facebook - own a significant portion of the author's time.
However, Amazon's only core product targets users less than two hours per day, and they have no products targeting users over six hours per day! This finding raises questions about the total time these top products command, which products have the potential to own the most of our time, how the companies differ in their offerings based on total time targeted, do core products tend to target more time, and if there are any differences in the products offered by each company.
The analysis also revealed that many tech products are aimed at the blocks of time for work, leisure, travel, dining, retail, and sports. This connection between tech companies and time is what sparked the author's curiosity, leading to this intriguing exploration.
Interestingly, Walmart and Lidl (along with Aldi) have the most extensive product selections targeting the average American's daily usage of at least ten hours. Walmart, the largest retailer in the US, operates over 4,630 stores and serves millions of customers weekly, while Lidl and Aldi are rapidly expanding their presence with hundreds to thousands of stores across the country.
In conclusion, the redesigned Bloomberg Graphics offers a fascinating insight into the relationship between tech companies and our daily lives. It encourages us to ponder the impact these giants have on our time and encourages further discussion on this intriguing topic.
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