Tech Giants Race to Make Smart Glasses Mainstream
Major tech giants are pouring resources into smart glasses, aiming to overcome hurdles like limited battery life, privacy worries, and high costs. Meta's latest collaboration with Ray-Ban and Oakley has brought us a step closer to a hands-free future, while Apple and Google are rumoured to be preparing their own entries into the augmented reality (AR) glasses market.
Meta's third-generation smart glasses, co-created with renowned eyewear brands, offer users a range of functionalities without needing to touch their phones. They can snap photos, record video clips, listen to music, take calls, and interact with an AI assistant, all hands-free. This convenience is driving the appeal of smart glasses, which could soon become as common as apple watches.
Analysts predict that smart glasses could be the next big thing in wearable technology, seamlessly integrating digital and physical worlds. Apple and Google, seeing AR glasses as a key future technology that could replace smartphones, are rumoured to be developing their own models. Apple is focusing on display, battery, and power technology to compete with Meta and launch products around 2026 to 2028.
With Meta's latest smart glasses leading the way and Apple and Google rumoured to follow, the future of AR eyewear looks promising. As these tech giants tackle challenges like battery life and price, smart glasses could soon become an everyday essential, offering users the freedom and convenience of a hands-free digital experience.
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