Telefonica Tech broadens its artificial intelligence offerings, introducing Perplexity for Business Clients
Telefónica Tech and Perplexity Partner to Bring AI-Powered Search to B2B Customers in Spain
In a strategic collaboration, Telefónica Tech and Perplexity have teamed up to bring Perplexity Enterprise Pro, an AI-powered enterprise search service, to the B2B segment in Spain [1][3][5]. This partnership is a significant step towards Telefónica Tech's goal of expanding its portfolio of AI services aimed at boosting efficiency, productivity, and decision-making in business environments [1][3].
Perplexity Enterprise Pro offers a range of features specifically designed for enterprises:
- AI-powered Search: Using generative AI, Perplexity Enterprise Pro analyzes and synthesizes information from internet sources, proprietary business content, and internal customer data in real time [3][5].
- Verifiable Responses: The service provides answers with source citations and multimedia content, ensuring accuracy and trustworthiness [3][5].
- Unlimited Query Refinement: The platform supports ongoing refinement of search queries to tailor responses to user needs [3][5].
- Security & Privacy:
- Single Sign-On (SSO): Enables secure and fast user access integrated with corporate login systems [3][5].
- SOC2 Certification: Ensures compliance with strict cloud data protection standards [3].
- User Management System: Facilitates efficient control of user access within organizations [3].
- Query Deletion Policy: Automatically deletes search queries after seven days to protect data privacy [3][5].
- No-Training Policy on Customer Data: Customer data is not used to train Perplexity’s language models, enhancing trust [3][5].
- Professional Services & Pilot Program: Telefónica Tech complements the platform with professional implementation services and offers a three-month trial for interested companies to evaluate the tool [5].
In Spain, Movistar was the first commercial brand to offer 'Perplexity Pro' to all its customers since last January [6]. Telefónica Tech also offers an AI-based search platform with single sign-on (SSO) for fast and secure access to corporate systems.
"The partnership aims to offer advanced tools to boost efficiency and productivity in B2B customers' businesses," said Alberto Sempere, director of services of innovation and partnerships at Telefonica Tech [4]. The collaboration aims to enable Spanish businesses to accelerate decision-making and knowledge discovery securely, under Telefónica’s commitment to democratizing AI and enhancing strategic alliances in the AI domain [1][3].
The offer to B2C customers is part of the Telefonica Group's strategy to facilitate access to cutting-edge AI technologies in all the markets where it operates.
[1] https://www.telefonica.com/en/news/press-releases/telefonica-tech-and-perplexity-join-forces-to-offer-advanced-ai-search-solutions-for-the-enterprise [2] https://www.telefonica.com/en/news/press-releases/telefonica-tech-and-perplexity-announce-strategic-partnership-to-accelerate-the-adoption-of-ai-in-business-environments [3] https://www.telefonica.com/en/news/press-releases/telefonica-tech-and-perplexity-announce-strategic-partnership-to-accelerate-the-adoption-of-ai-in-business-environments [4] https://www.telefonica.com/en/news/press-releases/telefonica-tech-and-perplexity-join-forces-to-offer-advanced-ai-search-solutions-for-the-enterprise [5] https://www.telefonica.com/en/news/press-releases/telefonica-tech-and-perplexity-announce-strategic-partnership-to-accelerate-the-adoption-of-ai-in-business-environments [6] https://www.telefonica.com/en/news/press-releases/movistar-includes-perplexity-pro-its-search-engine-to-all-its-customers-in-spain
Technology and artificial-intelligence are incorporated in the Perplexity Enterprise Pro, an AI-powered enterprise search service offered by Telefónica Tech to B2B customers in Spain. This service, a result of the strategic partnership between Telefónica Tech and Perplexity, uses generative AI to analyze and synthesize information, aiming to boost efficiency and productivity in business environments.
