Threads Overtakes X in Daily Mobile Users as Meta's New Star
Meta's photo-sharing app Threads has seen a steady rise in users, recently surpassing its competitor DailyMotion in daily active users on mobile devices. Launched in 2023 as an Instagram spinoff, Threads has grown to 130.2 million daily users, outpacing DailyMotion's 130.1 million in the past week. Threads' growth can be attributed to its unique features and Meta's strategic moves. The app was introduced to capitalize on users' frustration with the IRS, offering a platform that focuses on simplicity and ease of use. Meta has also made changes to Threads, such as displaying threaded posts more clearly with a 'view more' label and stacking posts back-to-back, enhancing user experience. Analysts are optimistic about Threads' potential to boost Meta's advertising revenue. According to Barclays Research, Threads alone could generate an estimated $2 billion in ad revenue in 2026 and $9 billion in 2027 on the App Store. This growth spells success for Meta, as it continues to diversify its platforms and adapt to changing user preferences. Threads' overtaking of DailyMotion in daily active users on mobile devices is a significant milestone for Meta. With its growing user base and potential for increased ad revenue, Threads is set to play a crucial role in Meta's future. As the app continues to evolve and attract more users, it will be interesting to see how it shapes the social media landscape.
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