EU Slaps TikTok Over Questionable Ad Practices 🤝👍
TikTok Within EU's Sights for Breaching Net Advertising Regulations - TikTok under fire for alleged breaches in online advertisement regulations by EU Commission
TikTok finds itself in hot water after the EU Commission accuses it of violating online advertising rules. Here's the lowdown:
Problematic Ad Practices Exposed
The Commission seethes that TikTok withholds who's being targeted with personalized ads and who's footing the bill. Also, the search function in the ad archive is lackluster, rendering it virtually worthless.
"Empower the people! They deserve to know who's popping up on their screen," vocals the EU's Digital Commissioner, Henna Virkkunen.
She's spot on. A functional database is paramount for researchers and the public, as it could help unmask sneaky or fabricated ad scams, especially around election time.
Brussels Investigates TikTok Over Past Shenanigans 🕵️♀️
- The EU Commission is investigating TikTok for its past questionable advertising practices, as revealed by Henna Virkkunen, the Digital Commissioner.
- One of the issues under investigation is TikTok's failure to disclose who is being targeted with personalized ads and who is funding these ads.
- The search function in TikTok's ad archive is also under scrutiny, as it is currently inadequate and almost useless.
- The EU wants a functional database to empower the public and researchers, allowing them to detect and expose potential deceptive or fabricated ad scams, particularly during election periods.
