TP-Link Appoints Ben Allcock as New UK&I B2B VP
TP-Link has appointed Ben Allcock as the new Vice President of B2B for the UK and Ireland. Allcock brings over 25 years of experience in sales, commercial strategy, and leadership within the EMEA technology landscape. His focus will be on strengthening the B2B business, enhancing customer experience, and deepening collaboration with partners.
Allcock's extensive experience includes serving as TP-Link's UK&I sales director, where he played a crucial role in expansion plans, including the opening of the company's largest UK&I warehouse in Newbury. Prior to joining TP-Link in 2011, he held senior roles at global technology companies such as Netgear and Channel Solutions.
Allcock expressed excitement about leading TP-Link's B2B business in the UK&I region, committing to growing the business through trust, collaboration, and shared success with partners. Nelson Qiao, managing director at TP-Link UK&I, praised Allcock's track record of outstanding leadership and business results.
TP-Link's UK&I B2B business, already the largest in Europe with a team of 35 professionals and 40% year-over-year growth, will now be led by Allcock. He will oversee the strategic direction, sales, technical, and commercial execution of the B2B business, aiming to further strengthen its position in the market.
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