Truecaller Showcases New Ad Format: Puts Brands at Mobile Spotlight for Users' Focus
In a significant shift for mobile advertising, global communications platform Truecaller has launched the Truecaller Masthead, an innovative ad format that places brands directly on the primary caller ID screen. This initiative aims to capture users' attention when they actively check their phones to identify incoming calls, presenting a unique opportunity for brands to engage with their audience.
The Truecaller Masthead offers a distinctive advantage over traditional digital ads by providing a 100% share of voice, with no competing content. This results in a clean, clutter-free canvas for advertisers to deliver their messages effectively, without distractions.
Unlike other ad formats, Truecaller Masthead capitalizes on a high-trust, high-visibility touchpoint, offering brands an exclusive and impactful space to connect with users. Advertisers can use this platform to deliver bold display, dynamic GIFs, Rich HTML, or creative content that matches their unique brand voice.
Backed by Truecaller's core pillars of safety, trust, and identity, Masthead ads offer more than just impressions. By leveraging advanced targeting capabilities, they deliver precision at scale, enhancing relevance for the user. This approach ensures that the ads are not just seen but actually resonate with the intended audience.
As attention becomes increasingly fragmented and consumers more difficult to reach, Truecaller Masthead presents marketers with a rare opportunity to capture users' focus at a critical moment. This innovative ad format is already embedded in users' daily habits and is trusted by hundreds of millions, making it an attractive proposition for brands looking to cut through the noise and be seen where it truly matters.
The Masthead's potential was demonstrated during its beta phase, with leading brands like Amazon Prime, Havells, and Godrej experiencing impressive viewability rates of up to 90%. Saurabh Saini, Head of Digital Marketing & Communication at Havell's India, praised the innovative Caller ID campaign with Truecaller Ads, stating that it significantly boosted brand visibility and exceeded expectations.
Truecaller, with its headquarters in Stockholm and a publicly listed status on Nasdaq Stockholm, sees advertising as its primary revenue stream. Designed to deliver both scale and exclusivity, the Truecaller Masthead presents a timely alternative to traditional ad formats, offering advertisers a platform that is both effective and less intrusive for users.
For more information about Truecaller Masthead and how it can enhance your brand's visibility, visit advertisers.truecaller.com.
- Brands can utilize the Truecaller Masthead's innovative display options, such as bold displays, dynamic GIFs, Rich HTML, and creative content, to effectively connect with users in a high-trust and high-visibility setting.
- The Truecaller Masthead, an exclusive ad format that places brands directly on the primary caller ID screen, provides advertisers the unique opportunity to engage with their audience during critical moments when users actively check their phones, potentially capturing user focus amidst today's increasingly fragmented attention span.
