U.S. Digital Gaming Market Expands with SharpLink's Nationwide Affiliate Debut in Online Gaming Industry
In a move that signals its commitment to the rapidly growing US online gambling industry, SharpLink, a Minneapolis-based engagement and conversion specialist, has announced plans to expand its operations in key states with newly regulated or favorable environments for online sports betting and iGaming.
Targeting High-Potential Markets
SharpLink's expansion strategy focuses on launching affiliate sites targeting states such as New York, New Jersey, and Michigan, among others, where online gambling regulations have recently evolved or offer strong market potential.
The company's recent launch of 15 gambling affiliate sites in various states across the USA, including Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming, is a testament to this strategy.
Leveraging Blockchain Technology
Capitalizing on the regulatory clarity provided by the recent US Genius Act, SharpLink is integrating blockchain technology and Ethereum-based assets as part of its core business model. This move aims to leverage Ethereum smart contracts for innovation and financial efficiency in the US online gambling market.
Securing Investment for Growth
SharpLink has also secured significant investment to support its expansion and treasury growth. In August 2025, the company successfully raised $200 million, reflecting strong investor confidence in their dual approach of crypto treasury management and US iGaming market penetration.
Building Institutional Capital
The acquisition of FourCubed by SharpLink was completed for more than $8 million at the end of 2021. This acquisition has strengthened SharpLink's institutional capital, providing a solid foundation for its future growth.
Tori Roberts, previously from FourCubed, now serves as the Vice President of Affiliate Marketing at SharpLink, leading the implementation of a Direct-to-Player (D2P) strategy designed to increase sports bettor engagement, deliver new user traffic, and acquisitions for SharpLink's partners.
Looking Ahead
If more state legislatures vote to regulate online gambling in 2023 and beyond, SharpLink may target additional expansion. The company's plans to launch websites in markets that are not currently open for business, such as Massachusetts, Ohio, and Maryland, could position them well for future growth in the online gambling industry in the USA.
In summary, SharpLink's expansion strategy in the US online gambling market focuses on launching affiliate sites targeting key states with newly regulated or favorable environments for online sports betting and iGaming. The company aims to augment its revenue streams beyond cryptocurrency holdings by leveraging its affiliate sites to generate sustained income from legalized US online gambling markets.
| Expansion Focus | Target States | Strategic Rationale | |---------------------------|---------------------------------|-------------------------------------------------------------| | Affiliate sites for online gambling | New York, New Jersey, Michigan | States with regulated, high-potential sports betting/iGaming markets | | Integration of blockchain/ETH treasury | Nationwide as regulatory environment evolves | Leverage Ethereum smart contracts for innovation and financial efficiency | | Capital raise support | N/A | $200M raised to fund treasury and expansion initiatives |
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