United Kingdom businesses broaden their horizons with improved presence in Spain, thanks to assistance from Exactly.com.
In a strategic move to enhance local payment performance and fortify cross-border capabilities, Exactly.com has expanded its services in Spain with the addition of Bizum, a popular mobile payment solution. This move aims to empower UK companies entering the Spanish market, offering tailored solutions and ongoing business and IT support to help scale without increasing costs.
Bizum, a well-established mobile payment solution in Spain, offers instant transfers between bank accounts via users' mobile numbers. Nearly 50% of Spanish consumers use Bizum for online purchases, including mobile shopping and social commerce on platforms like TikTok and Instagram. The addition of Bizum is part of a broader strategy by Exactly.com to strengthen its e-commerce payment solutions for micro-businesses and SMEs.
By 2024, Bizum nearly doubled its user base since 2021, reaching almost 20 million users in Spain, which represents over half of the Spanish population. The number of Bizum transactions more than tripled between 2020 and 2022, making it one of Europe’s fastest-growing account-to-account (A2A) payment methods, using the SCT Inst real-time payment standard in SEPA countries. In 2025, Bizum launched "Bizum Pay," an NFC-enabled in-store payment feature, expanding its use beyond peer-to-peer and e-commerce payments to physical retail, increasing competitive pressure on other digital wallets and card payments in Spain.
However, despite this fast growth, contactless cards still hold the largest payment method market share in Spain's POS terminals sector. Bizum, while popular, competes with well-established card payments for market dominance.
On the consumer side in Spain, Bizum is deeply embedded in the payment ecosystem and used extensively for peer-to-peer transfers and increasingly for merchant payments, both online and now in-store. The app's widespread use has also led to new fraudulent scams exploiting trust in Bizum, such as the "reverse Bizum" scam affecting renters in Madrid.
Despite Bizum's success in Spain, there is no explicit evidence or data showing significant Bizum adoption or market share among UK e-commerce merchants. Bizum is primarily a Spanish domestic payment solution embedded into Spanish banks’ apps and targeting Spanish consumers. The UK’s Faster Payments system fills a similar real-time payment niche there but does not publicly indicate Bizum usage.
With this expansion, Exactly.com aims to optimize conversion and aid effective expansion across the UK, EU, and beyond. The inclusion of Bizum in Exactly.com's portfolio allows UK merchants to reach more shoppers in Spain, which currently ranks fourth in Europe for online retail sales.
In an attempt to provide UK companies with tailored e-commerce payment solutions, Exactly.com has integrated Bizum, a popular Spanish mobile payment solution, into its services. As Bizum continues to grow in Spain, offering account-to-account (A2A) payments and expanding into physical retail, this integration aims to increase conversion and help UK merchants reach a larger audience in Spain, a leading market for online retail sales in Europe.
