Cannes Lions 2025 honors enduring brand strategies
Unraveling strategies for extending lifespan: A compelling exploration
Cannes Lions 2025, the prestigious global award in creative communications, has established a new category to recognize brands that have demonstrated sustained effectiveness and cultural significance over a minimum duration of three years. The awards spotlight brand platforms that have remained relevant and impactful through continuous innovation and adaptation to societal conversations.
Prominent among these enduring brand platforms are Dove's 'Real Beauty' and Nike's 'Just Do It'. Both campaigns have evolved to align with shifting societal perspectives on beauty and empowerment, creating lasting emotional connections with consumers.
L'Oréal's 'Because You're Worth It' and Mastercard's 'Priceless' are other examples of long-lasting brand platforms that have captivated audiences for decades. Their messages of self-worth and memorable life moments, respectively, have created deep emotional resonance and cultural impact.
The new category at Cannes Lions 2025 emphasizes the importance of long-term brand strategies that go beyond short-lived campaigns and become embedded in culture. Such strategies foster sustained brand equity, loyalty, and business success.
Some of the noteworthy speakers at the event included Rohan Mehta, CEO of FCB Kinnect, John Thangaraj, Chief strategy officer at Dentsu India, Satbir Singh, Founder of Thinkstr.in, Jitender Dabas, CEO of Cheil X, Vikram Pandey, Chief Creative Officer of Leo South Asia, Sarvesh Raikar, President of Lowe Lintas, and Shilpa Sinha, Chief strategy officer of APAC, McCann Worldgroup.
The Cannes Lions 2025 awards serve as a reminder that creative communication plays a crucial role in crafting brand narratives that resonate with consumers, captivate the public's attention, and stand the test of time.
By__(Byline Omitted)_
Published On May 28, 2025
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Keywords: Cannes Lions 2025, brand strategy, Rohan Mehta, John Thangaraj, Satbir Singh, Jitender Dabas, Vikram Pandey, Sarvesh Raikar, Shilpa Sinha.
- The Cannes Lions 2025 awards acknowledged Dove's 'Real Beauty' and Nike's 'Just Do It' as enduring brand strategies that have evolved and remained culturally relevant for over three years.
- L'Oréal's 'Because You're Worth It' and Mastercard's 'Priceless' are other examples of long-standing brand platforms that have left a lasting impact on audiences for decades.
- Rohan Mehta, John Thangaraj, Satbir Singh, Jitender Dabas, Vikram Pandey, Sarvesh Raikar, and Shilpa Sinha were among the speakers at Cannes Lions 2025, emphasizing the importance of long-term brand strategies in shaping successful business narratives.
- Data-and-cloud-computing and technology companies can benefit from studying the effective brand strategies presented at Cannes Lions 2025, as they apply to marketing, education, lifestyle, fashion-and-beauty, and various other industries.
- By subscribing to the newsletter or downloading the website App, readers can receive updates on the latest trends in marketing, advertising, and media from Cannes Lions 2025 and similar events around the world.
