User base of X platform grows by threads daily, fresh figures disclose
Since Elon Musk's acquisition of Twitter in 2023 and the subsequent launch of Meta's Threads, both platforms have seen varying trends in their daily active user (DAU) numbers.
Threads, a direct competitor to Twitter, initially gained significant traction, amassing over 100 million sign-ups in its first few days. However, the platform experienced a sharp decline in DAU, with numbers dropping by 70% within ten days and over 80% by mid-August. Despite this, Meta has reported that Threads now has around 275 million monthly active users as of mid-2024, though the actual daily active user numbers remain undisclosed.
In contrast, X (the renamed Twitter) has maintained a relatively stable and large daily active user base. As of June 2024, X has approximately 600 million monthly active users, with approximately half—or 300 million—using the platform daily. This user base far surpasses that of Threads, with X's daily active users estimated to be around three times higher.
Threads' initial success was partially due to its ecosystem being created with the help of Instagram. However, retaining those users proved challenging, with Meta acknowledging the need to improve the platform to regain and sustain engagement.
Meanwhile, X has introduced new features and policies to adapt to competition and retain users. Despite controversies and rebranding challenges, X has managed to maintain a stable user base.
Here's a summary of the current user statistics for both platforms:
| Platform | Monthly Active Users (mid-2024) | Estimated Daily Active Users (mid-2024) | Notes | |---------------|-------------------------------|------------------------------------------|--------------------------------------------| | Threads | ~275 million | Not disclosed (likely much lower than X) | Sharp initial drop, slow recovery | | X (Twitter) | ~600 million | ~300 million | Stable, much larger than Threads |
As we move forward, it will be interesting to see how both platforms continue to evolve and compete in the social media landscape.
1.Meta's Threads, despite initial success, experienced a 70% drop in daily active users (DAU) within ten days of launch and over 80% by mid-August.2. In contrast, the renamed Twitter (X) has maintained a daily active user base of approximately 300 million, significantly more than Threads.3. Threads' initial success is partly attributed to its ecosystem created with Instagram, but retaining users has been a challenge.4. X has introduced new features and policies to adapt to competition and retain users, managing to maintain a stable user base even amidst controversies and rebranding challenges.5. With a monthly active user base of around 275 million for Threads and 600 million for X, it's intriguing to see how these platforms will continue to evolve and compete in the social media landscape.6. Both tech giants, Meta and Google, offer streaming apps (YouTube and Google TV) for Android, along with numerous AI-powered apps on Google Play, while Apple's App Store features apps for entertainment, social media, and a variety of other categories, contributing to the technology sector's diversity and growth.
