Vibrant rebranding of Starburst evokes strong feelings of nostalgia in me
Starburst, the beloved candy brand, has revealed a fresh, rejuvenated identity designed by brand design agency Straight Forward. The new branding is a testament to preserving a heritage brand's unique character, while embracing a future-proof flexibility.
The wordmark's typographical features have been refined, enhancing its overall appearance without disclosing specific details about the changes. The new identity showcases a reinvigorated design that emphasizes extracting the brand's essence to reinforce, rather than replace its identity.
The new brand identity is built with a focus on adaptability, designed to flex and adapt to future generations. It stands out in its boldness, maintaining a balance between stripping back unnecessary elements and thoughtful design choices.
Vibrant colours and fruit imagery are central to the new identity, but further details about their implementation were not provided. The packaging, retaining the familiar square motif of Starburst candy, showcases this boldness in a way that is sure to catch the eye.
The new design avoids over-engineering, maintaining a stripped-back yet thoughtful approach. This approach ensures that the brand's playful and personality-rich character is not lost in the process of modernization.
Starburst's new identity is a prime example of a 'quiet rebrand', where the changes are subtle but impactful. The agency responsible for the design, Straight Forward, has demonstrated their ability to create a brand identity that is both faithful to the heritage of the brand and forward-thinking.
In summary, Starburst's new brand identity is a vibrant, adaptable, and thoughtful redesign that embodies the brand's playful and personality-rich character. The design, while subtle, is sure to make a lasting impression on both current and future generations of Starburst fans.
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