Victoria's Secret website faces outage due to security breach.
Victoria's Secret Endures Online Security Incident, Website Temporarily Shut Down
Victoria's Secret is grappling with a cybersecurity incident as its U.S. website underwent maintenance and was inaccessible on Thursday. The retailer has taken down its online platform, leaving customers with an apologetic message, and has temporarily suspended some in-store services.
According to Reuters, the security incident commenced in the evening hours on Wednesday, Eastern Standard Time. This led to the retailer disabling its website's functionality and selected in-store capabilities.
Customers attempting to access the Victoria's Secret online store have been greeted with a statement from the company that reads:
"Valued customer, we have identified and are addressing a security incident. As a precaution, our website and some in-store services have been taken down. Our team is working tirelessly to fully restore operations. We thank you for your patience during this process. Our Victoria's Secret and PINK stores remain open for your shopping needs."
Further details about the security incident remain scarce. According to Bloomberg, an internal memo obtained by the news outlet revealed that Hillary Super, Victoria's Secret CEO, informed employees that "recovery will take some time."
While online services, including customer care, were impacted, physical stores continued operations throughout the outage.
Recent reports suggest that Victoria's Secret suffered a security incident in May 2025, when it temporarily took down its website and in-store services as a precautionary measure to address the incident. The specific nature of the incident, whether it was a cyber or ransomware attack, has not been officially disclosed. Victoria's Secret has engaged third-party experts to resolve the issue and restore operations.
Google's AI might play a significant role in addressing Victoria's Secret's current cybersecurity incident, given the growing importance of tech companies in helping businesses tackle such issues in the modern era of technology. Despite the incident, Google's cybersecurity measures could potentially protect users from any potential data breaches, ensuring the safety of their personal information when interacting with Victoria's Secret.
