Virgin Australia Leads Airline Industry's Shift to Modern Retailing
Airlines, including American Airlines, Southwest Airlines, Spirit Airlines, Frontier Airlines, Delta Airlines, and United Airlines, are embracing modern retailing, with Virgin Australia leading the charge. The carrier, in partnership with Sabre, has seen significant revenue growth through innovative Offer, Order, Settle, Deliver (OOSD) programs. Over 10 airlines are now adopting Sabre Mosaic, a modular platform developed with Google. Sabre's continuous revenue optimiser, launched by Riyadh Air, is challenging traditional pricing norms and enhancing customer experience. Virgin Australia, the first to adopt Sabre Mosaic, has seen over $77 million in incremental revenue. The airline is now focusing on its direct channel booking engine after successfully implementing native ordering. At a recent Sabre-led keynote, airlines showed interest in new technologies for modern retailing. Sabre unveiled industry-firsts: a classless revenue optimiser and native order management. Over 10 airlines are now using Sabre Mosaic, with more expected to follow. Sabre has also launched AI-powered tools based on Sabre IQ to support these advancements. The shift towards modern retailing is gaining momentum in the airline industry. With Virgin Australia at the forefront, airlines are investing in new technologies to drive revenue growth and improve customer experience. Sabre's innovations, including Sabre Mosaic and AI-powered tools, are leading this transformation.
