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Vizio and Nielsen seal fresh agreement for Smart TV user data collection

Data accumulation expands for measurement company, securing access to information from roughly 20 million Vizio TVs; achieves initial exclusivity for coverage of local broadcasting stations.

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Data-sharing agreement expands, granting measurement company access to information from...
Data-sharing agreement expands, granting measurement company access to information from approximately 20 million Vizio TVs; the company receives a preferential time frame for local station broadcast inclusion.

Vizio and Nielsen seal fresh agreement for Smart TV user data collection

Kick-starting a Revolution in TV Measurement: Nielsen and Vizio Team Up

Stepping into a new era of television analytics, Nielsen and Vizio have struck a groundbreaking multi-year partnership. This exciting alliance promises to boost the precision and comprehensiveness of audience measurement services.

Nielsen, the industry leader in television audience measurement, will now garner viewership data from Vizio's Smart TV data through the Inscape platform. Starting 2021, they've secured the rights to integrate Inscape data into both their local and national audience-measurement solutions.

The agreement incorporates a period of exclusivity for data from an expanded network of over 400 local stations, further solidifying Nielsen's dominance in audience measurement.

Vizio's Inscape data gathers viewing data from countless connected TV devices like cable boxes, set-top boxes, DVRs, and streaming environments. The Automatic Content Recognition (ACR) data provides scale, granularity, and immediate insights, offering an unprecedented understanding of what Americans are tune into in millions of households.

This strategic partnership will allow Nielsen to harness data from approximately 20 million smart TVs, significantly strengthening their coverage in local U.S. markets. These markets currently rely upon Local People Meter, Set Meter, and Portable People Meter panels.

Michelle Gelman, global head of Nielsen's Content and Syndicated Products, expresses the company's dedication to innovation, stating, "Inscape's ACR data from one of the leading Smart TV manufacturers will help us drive value to our clients and ultimately help them drive ROI as they seek to reach their audience."

Joining in, Vizio's chief revenue and engagement Officer, Mike O'Donnell, emphasizes the significance of this partnership, saying, "As viewing trends shift and audiences fragment across different services, Inscape has been at the forefront of powering products that are better for the consumer experience and bringing greater transparency and scale to the measurement sector. We're excited to work with Nielsen and for the inclusion of our opted-in viewing data in Nielsen's services as we continue to help the entire TV marketplace evolve."

In the coming September, Nielsen will integrate big data from this agreement into their national TV measurement, marking a significant step towards the highly-anticipated launch of Nielsen One. This innovative platform aims to deliver a unified overview of media consumption across multiple platforms.

Nielsen panels will be utilized to verify incomplete datasets, ensuring complete representation, over-the-air inclusion, precise diverse representation, knowledge of the TV's status (on or off), and person-level measurement. The integration of big data will kickstart the development of Nielsen One, revolutionizing media measurement as we know it.

  1. With the collaboration between Nielsen and Vizio, data from various smart-home devices like television sets will be utilized for more accurate and comprehensive audience measurement.
  2. Nielsen's measurement services will benefit from streaming and video content data gathered by Vizio's Inscape platform, which collects viewing information from numerous connected TV devices and streaming environments.
  3. This partnership will enable Nielsen to access and integrate data from approximately 20 million smart TVs, thereby expanding its coverage in local U.S. markets that currently rely on traditional measurement tools like Local People Meter, Set Meter, and Portable People Meter panels.
  4. The strategic alliance between Nielsen and Vizio sets the stage for the launch of Nielsen One, a revolutionary media measurement platform that aims to unify the overview of media consumption across multiple platforms, such as television, streaming, and gadgets, propelled by big data and technology.

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