Vorwerk carries out the debut of ThermomixTM7 in 2025, establishing a solid foundation for the years ahead with Strategy 2030. The fiscal year 2024 ends in a profitable manner.
Vorwerk Thrives Amidst Tough Markets
It's a wrapped-up year for Vorwerk Group, ending 2024 with a bang despite the rocky market conditions. Revenues hit the 3.2 billion euro mark, maintaining last year's impressive level, showcasing the rock-solid resilience and future-proofness of Vorwerk's direct sales model even during global consumption restraints.
Thermomix Stays Put at Record high - Cookidoo Grows Strong
The Thermomix and Bimby business segment stood tall with a stable revenue of 1.7 billion euros in 2024, equaling the previous year's record-breaking level. This remains in spite of rumors about a potential Thermomix successor generation. The secret to this success? A continuous growth in consultants worldwide, surpassing 100,000 by the end of 2024[1].
The digital recipe platform, Cookidoo, part of the Thermomix ecosystem, kept its momentum, growing dynamics: With over 5.5 million subscribers by December of 2024, marking an 800,000 rise compared to the previous year, and currently nearing 6 million[1].
Kobold: Recruitment Struggles - Late Surge at Year-End
The Kobold and Folletto area, however, failed to meet expectations, reporting revenue of 777 million euros. Constant expansion of the consultant community remains crucial for business development, and while the last quarter saw noticeable growth from targeted recruiting measures, it was a rocky start[1].
Strong Community Growth and Global Expansion
The online community surrounding Thermomix and Kobold has nearly doubled since the introduction of the 2025 strategy in 2019, reaching more than 115,000 worldwide by the end of 2024.
With ambitions to tap into global growth potential more fiercely, Vorwerk turned to new markets, founding country subsidiaries in the Benelux region, Australia, New Zealand, Malaysia, and Singapore in 2024[2].
akf bank: Record Result
akf bank cracked the records, boosting revenues by 12.9% compared to 2023, reaching a whopping 643 million euros, making this the financial institution's best year yet.
New kid on the block: Thermomix TM7
The new kid in town, the Thermomix TM7, came to play in 2025, setting new standards for modern kitchens with 1,500 optimized parts, modular expandability, and smart functionality. The reactions have been overwhelmingly positive, with a huge number of orders already exceeding expectations before presentations[3][4].
Strategy 2030: People at the Center
The Community - comprising of consultants, customers, and employees - takes the stage in Strategy 2030. With a focus on its proven "Sweet Spot," the success of the direct sales model, and product innovations creating meaningful customer experiences, Vorwerk is poised to stand out from the crowd and keep pushing boundaries in the future[4].
Strategy 2030 is built upon the successes of Strategy 2025, setting clear objectives: sustainable growth, strong international markets, and a consistent focus on developing direct sales. Vorwerk aims to capture the title of the most attractive direct sales company globally by 2030[4].
ABOUT VORWERK
Vorwerk rules the roost as Europe's number one direct sales company and a global leader in the direct sales of high-quality household appliances. With roots going back to 1883 in Wuppertal, Germany, Vorwerk is an internationally active family-owned company, best known for its household powerhouses, Thermomix and Kobold[2]. Vorwerk always values direct human contact, with consultants at the heart of operations and providing the primary point of contact. The akf group also belongs to the Vonwerk family. Vorwerk generates a consolidated turnover of 3.2 billion euros (2024) and operates in more than 60 countries[2].
Press Contact:Vorwerk SE & Co. KGMichael WeberHead of Corporate CommunicationsTel.: +49 202 564 1247E-Mail: [email protected] free of charge - please provide proof of publicationOriginal content from: Vorwerk Group, transmitted through news aktuellSource: ots
Sources:
- Vorwerk Market Performance 2024
- Vorwerk Global Expansion
- Thermomix TM7 Sales
- Vorwerk Strategy 2030
- The launch of the Thermomix TM7 in 2025, with its smart functionality and modular expandability, showcases Vorwerk's commitment to embracing the latest technology in their gadgets and smart-home devices.
- Amidst the growth of the Vorwerk community and global expansion, tech-centric products like the Thermomix TM7 become integral parts of Vorwerk's strategy, offering an attractive combination of technology and direct sales.
