Wendy's Launches 'Tendys' and Six New Dipping Sauces to Rival McDonald's and Taco Bell
Wendy's has introduced 'Tendys' and six new dipping sauces, aiming to boost sales and compete with rivals like McDonald's and Taco Bell. The move comes as Wendy's global same-restaurant sales dropped by 2.9% in the second quarter of 2023. Meanwhile, Taco Bell continues to grow, and McDonald's saw a sales bump with the launch of McCrispy Strips.
Wendy's, under interim CEO Ken Cook, unveiled 'Tendys' and six accompanying sauces in July 2023. The crispy chicken tenders are part of Wendy's strategy to improve sales performance against competitors. The decision to launch 'Tendys' is not explicitly attributed to any individual in available sources.
Taco Bell, which has consistently shown growth in the fast-food industry, rolled out strip-loaded tacos and burritos as part of its summer menu in June 2023. This addition has contributed to Taco Bell's ongoing success.
McDonald's, on the other hand, announced the McCrispy Strips in April 2023. The new item was seen as a sign of the return of the popular Snack Wrap. The launch of McCrispy Strips helped drive a sales bump for McDonald's in the second quarter of 2023.
Wendy's hopes that 'Tendys' will help it regain lost ground in the fast-food market. Meanwhile, Taco Bell continues to innovate and grow, and McDonald's has seen success with its McCrispy Strips. The competitive landscape in the fast-food industry remains dynamic, with each brand vying for customer attention and sales.
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