Worldpay Teams Up with Trulioo to Ensure Security for Agentic Commerce Operations
In a significant move towards ensuring safety and transparency in the realm of AI-driven commerce, Worldpay and Trulioo have joined forces to implement the Know Your Agent (KYA) framework. This collaboration aims to bolster trust and security in transactions made by AI agents.
Powered by a Digital Agent Passport, the system will verify AI agent identities, check the integrity of their code, confirm consumer consent, and monitor agent behaviour to guarantee that transactions are authorised and transparent.
This partnership addresses key challenges in agentic commerce, where AI agents shop on behalf of consumers. By providing a reliable trust infrastructure, it verifies the legitimacy and authority of these AI agents, thereby preventing fraud and unauthorised purchases.
Benefits for Merchants
The collaboration offers numerous advantages for merchants:
- By validating consumer intent and the authority granted to AI agents, merchants can ensure sales come from authorised transactions.
- Enhanced real-time fraud detection and smarter controls over AI-powered payments reduce the risk of fraudulent or unauthorised purchases.
- This leads to increased consumer and merchant confidence, fostering safer and more transparent AI-driven commerce.
- The framework supports new AI-enabled shopping experiences like intelligent checkout flows without sacrificing security or oversight.
- Overall, merchants can potentially grow sales by opening their platforms to verified AI agents while maintaining robust safeguards against fraud.
Worldpay's Chief Product Officer, Cindy Turner, emphasised the importance of grounding payment innovation in trust and integrity. She stated their goal is to empower businesses and consumers to confidently embrace AI-powered commerce, knowing safety and transparency are prioritised at every step.
Trulioo CEO, Vicky Bindra, also noted that agentic commerce's potential can only be realised sustainably if trust is built in from the start.
In summary, the Worldpay-Trulioo partnership leverages identity verification and consent protocols to enable secure AI agent transactions, offering merchants fraud protection, compliance assurance, and opportunities for increased sales in AI-driven commerce environments. This collaboration is designed to operate AI agents transparently within the digital ecosystem, paving the way for a more secure and accountable digital ecosystem for AI agent transactions.
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