Texas A&M University Chooses Grass Valley for IP-Powered Athletics Broadcasting
HOUSTON, TEXAS, DONE REAL DIFFERENT THIS TIME: Texas A&M University cranks things up a notch with Grass Valley's IP-powered live production systems, priming its sports coverage workflows for a major upgrade.
That's right, ol' TAMU ain't messin' around - they're goin' full-on IP with Grass Valley's state-of-the-art gear. This Southeastern Conference powerhouse has outfitted itself with two K-Frame X switchers extra control panels, ten LDX 135 cameras, and four LDX 150 cameras. This alliance marks one of the initial instances in the SEC where an educational institution embraces Grass Valley's end-to-end IP production toolset[1][2][3][4].
"Grass Valley supplied us with the flexibility we craved to update our workflows and step boldly into the IP arena," shares Jonathan Kerr, TAMU's resident broadcast whiz. "We've been countin' on their top-notch gear for years, and their dependability, mighty performance, and solid support made the decision a no-brainer."
Grass Valley's renowned rep and maintenance history, coupled with the might of K-Frame X switchers and LDX series cameras, were significant components in Texas A&M's thought process.
Remember Andy Richardson, TAMU's Associate Athletic Director? He's been lyin' low for a minute, but now he's back with a bang:
"We initially dipped our toes into Grass Valley's cam tech back in 2014, upgrading our digs to accommodate videoboard shows and ESPN/SEC Network live programming for TAMU Athletics," Richardson tells y'all.
Cut to 2024, and our boy's upgradin' his live camera systems to accommodate IP 2110 infrastructure, transitioning from the conventional HD 1080p to a higher level. Guess who's their preferred partner for elevating their productions? None other than Grass Valley, and they couldn't be livelier with the outcomes, partner[1][2][3][4].
Meanwhile, the heavy lifting for this intellectual undertaking was handled by Diversified, a long-established partner of Grass Valley and TAMU. From the get-go to wrappin' things up at the site, Diversified's team, led by Senior Account Executive for Sports & Live Events Tony Gaston, sculpted a turnkey solution that catered to TAMU's immediate 1080p requirements and paved the way for potential UHD advancements, according to Grass Valley[1][2][3][4].
"T teamin' up with TAMU and Grass Valley on this tech-driven project solidifies our commitment to upgradin' college sports production," Gaston declared. "This gig caters to their current needs but also plants the seeds for future tech growth."
So there you have it, folks. TAMU continues to press its advantage as a pioneer in technology-driven athletics coverage, usin' these fancy new IP tools to deliver high-def 1080p content today - with the potential for an Ultra High Definition upgrade down the road[1][2][3][4].
Want more deets? Check out their official website.
[1] Source: https://www.grassvalley.com/us/products/ Cameras/Live-Production-Cameras/LDX-Series/[2] Source: https://www.grassvalley.com/us/products/ Switchers/K-Frame-X-Line[3] Source: https://www.grassvalley.com/us/solutions/ip[4] Source: https://www.diversifiedus.com/sports-live-events/
- Texas A&M University has upgraded its sports coverage workflows with Grass Valley's IP-powered live production systems, opting for a full-on IP infrastructure.
- The university has equipped itself with Grass Valley's K-Frame X switchers, control panels, and LDX cameras, marking one of the first instances in the SEC where an institution has embraced Grass Valley's end-to-end IP production toolset.
- TAMU's broadcast expert, Jonathan Kerr, praises Grass Valley's flexibility, performance, and support, which simplified the decision to adopt their technology.
- In 2014, TAMU initially dabbled in Grass Valley's camera technology, enhancing their facilities to accommodate video board shows and live programming for TAMU Athletics.
- Fast-forward to 2024, and TAMU is upgrading their live camera systems to accommodate IP 2110 infrastructure, transitioning from HD 1080p to a higher level of video production.
- Grass Valley is the preferred partner for TAMU's production upgrades, with the aim to deliver high-definition 1080p content today and potentially upgrade to Ultra High Definition in the future.
- Diversified, a long-time partner of both Grass Valley and TAMU, engineered a turnkey solution that catered to TAMU's immediate 1080p requirements and paved the way for potential UHD advancements.
- Grass Valley's reputation and maintenance history, combined with the capabilities of the K-Frame X switchers and LDX series cameras, were significant factors in TAMU's decision-making process.
- Tony Gaston, Senior Account Executive for Sports & Live Events at Diversified, expressed excitement about their collaboration with TAMU and Grass Valley, emphasizing their commitment to upgrading college sports production and fostering future technology growth.
