Yahoo's Demand-Side Platform (DSP) Introduces Comscore's Anonymous Audience Targeting Solution
Exciting News: Comscore's ID-Free Audiences Integrated into Yahoo DSP for Privacy-First Advertising
Cutting edge alert! Comscore's privacy-focused ID-free audiences are now available right within the Yahoo Demand Side Platform (DSP), providing advertisers a robust, user-friendly solution that safeguards both their performance and the privacy of consumers.
With this key partnership, advertisers can effortlessly activate Comscore's cutting-edge ID-free audiences directly within the Yahoo DSP, targeting audiences at scale on various platforms like desktop, mobile, and Connected TV (CTV).
"Comscore is dedicated to enlightening advertisers about consumer behavior, and this partnership has us rethinking the approach to gathering and applying these insights," said Steve Bagdasarian, Comscore's Chief Commercial Officer. "This expanded collaboration with Yahoo DSP empowers advertisers to utilize AI-powered, ID-free audiences, reaching the perfect consumer audience without sacrificing efficiency or cost savings."
ID-free audiences, using Comscore's first-party data, cutting-edge tech, and exclusive AI, aims to streamline audience targeting, with many clients reporting impressive results, such as lower Cost Per Mille (CPMs), higher Click-Through Rates (CTRs), and reduced Cost Per Acquisition (CPAs).
The partnership takes Yahoo DSP's existing ID-free targeting strategies to the next level, offering a more potent toolkit for advertisers to achieve their goals efficiently without relying on traditional identifiers.
Giovanni Gardelli, Yahoo's Vice President of Ads Data Products, Yahoo DSP, explained, "Yahoo has been committed to making it simplified for advertisers to reach their desired audience at scale, in a privacy-friendly manner. Our expanded partnership with Comscore is another crucial advancement in achieving these objectives. By offering Comscore's ID-free audiences directly within our platform, we're empowering our clients to deliver superior outcomes while ensuring user privacy concerns are addressed."
The integration is now live and accessible for all Yahoo DSP clients. Let the privacy-respecting, high-performing partnership between Comscore and Yahoo DSP revolutionize the way you target your audiences!
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[1] Comscore's Privacy-Driven Advertising Solutions One Step Closer with Yahoo Partnership (Insider Intelligence)[2] Yahoo DSP Now Offers Comscore's ID-Free Audiences for Enhanced Ad Targeting and Privacy (Marketing Dive)[3] Comscore & Yahoo DSP: A Game-Changing Collaboration in User-Centric Advertising (MarTech Advisor)[4] The Fusion of Comscore and Yahoo DSP: A Perfect Synthesis for Privacy-Focused Advertising (AdExchanger)
"Advertisers can now utilize AI-powered, ID-free audiences from Comscore directly within the Yahoo DSP, thanks to the cutting-edge video and content technology offered by this partnership."
"With this technology, advertisers can target audiences at scale across various platforms, including desktop, mobile, and Connected TV, while ensuring the privacy of consumers remains a priority."
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