WPSD-TV Upgrades Playout Operations with Bitcentral's Modern Solutions
Boosting Broadcast Operations: WPSD-TV Adopts Bitcentral's Central Control System
Hop on board, as Newport Beach-based Bitcentral unveils its stylish Central Control playout system, grinningly selected by Paducah, Kentucky's WPSD-TV. This NBC affiliate is gearing up for an exciting chapter, heralding its move to The Paducah Sun newspaper facility, both owned by the ever-expansive Paxton Media Group.
WPSD, a long-time Bitcentral client, has been taking advantage of several solutions including the Core News suite, ViewNexa Channels, Fusion Hybrid Storage, and, most recently, the Central Control system that will manage its playout/master control operations.
This massive leap forward in WPSD's digital strides equips the station with the essential tools to captivate audiences across all platforms and maintain its edge in today's dizzyingly rapid media universe.
Central Control boasts a plethora of contemporary features, such as automated feed recording, traffic integration, system monitoring, and a gaggle of other tricks up its sleeve, all designed to micro-manage efficiencies and provide an effortless viewer experience across multiple channels.
Bill Evans, President of the West Kentucky Media Division at Paxton Media Group, dumped a load of praises, stating, "Bitcentral's Central Control empowers us to hurl high volumes of broadcast content to our communities faster and more dependably, making us a regional media powerhouse that's closer to our audience than ever before."
Sam Peterson, Bitcentral's COO, chipped in, beaming, "Central Control is the ace solution for media companies aiming to modernize their operations. It deftly manages the complexity of handling large amounts of content, trafficking, and playout, following a series of tools tailored to best practices."
Stay tuned, as Bitcentral is cooking up more features and plans to roll them out late in 2025. Their technology has already proven its mettle, powering several major stations, like WTSP-TV Tampa, which deploys Bitcentral's tech for playout and newsroom system support. The wondrous characteristics listed above cleverly match WPSD's objectives for upgrading its master control operations.
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WPSD-TV's adoption of Bitcentral's Central Control system marks a significant shift towards digital media, as the station seeks to maintain its edge in today's media landscape. Central Control offers a multitude of modern features including automated feed recording, traffic integration, system monitoring, and more, designed to streamline operations and deliver an effortless viewer experience. Bitcentral's Central Control system is a versatile solution, empowering media companies like WPSD-TV to manage large amounts of content, trafficking, and playout efficiently, aligning perfectly with their objectives for master control operations. Subscribe to Bitcentral's TV Tech Newsletter to stay updated on the latest technology trends and industry insights.
